1607/5000
Royal Library in Stockholm - has over half a million posters!
Some have now become postcards, more are on the way
A much appreciated postcard to both send and receive.
Frame it, gift tips?.
Collector's postcards, joined from the start
Postcards in the series: Number 3
Surely you will be happy? Jamtland in winter. How should you feel at your best? Just like this! Erik Heffer, the advertising genius of the 40-60s who coined the term "jump jerk". An advertiser of the old kind, a great illustrator and always with people in mind. That's why we like everything he did.
Artist: Erik Heffer 1909 - 1995
Published: 1950s
Size: 120 x 180 mm.
Printed: Sweden
Erik Heffer
John Erik Heffer, born 17 January 1909 in Lund, died 18 October 1995 in Bromma.
Erik was a Swedish advertising cartoonist.
He was the son of the painter Johan Heffer and Anna Hallberg and married to Aase Lund. Heffer studied drawing in Paris in 1931 and 1936 and in London in 1936. He worked as an advertising draftsman at Esselte 1929-1931 and at the Swedish Telegram Agency in Gothenburg 1931-1933, Åhlén & Åkerlund 1933-1936 and from 1936 at the Swedish Telegram Agency in Stockholm.
He made postcards, posters and advertising drawings and was awarded the first prize at the Swedish Savings Banks Association's poster competition in 1941. One of his major clients was the National Railways and posters for the subway stations in Stockholm. Some of his travel posters were reprinted in the 21st century